In 2009, Victoria founded TACTICAL AESTHETICS a creative consultancy that works to create emotional connections between people and place. We conceive, produce and manage multidisciplinary projects that highlight changing places around the world. By identifying and harnessing preeminent talent in a variety of creative fields including the arts, design, science, and technology we create strategies for environments that engage the hearts and minds of a variety of audiences

Whether working with a development team seeking to build a new city in the Middle East; city planners in India tasked with integrating street vending into the country's Smart Cities initiative; or a legendary wine importer desiring to extend its brand into travel and hospitality; our work opens our clients’ eyes helping them think more broadly, more creatively about the challenges - and opportunities - they face.

THE STORY OF PLACE IS THE STORY OF PEOPLE. Engaging an audience and assuring their passion for participation requires illuminating their power to act, their agency. TACTICAL AESTHETICS assists clients by transforming ideas into actionable forms such as art & culture masterplans, immersive environments, art exhibitions, travel itineraries, and expert panels and conferences that take full advantage of the human talent and the technologies of our time. Ideation and execution are our deliverables.

We guide our clients beyond the most obvious solutions not letting them stop at the first good answer.  By doing so, we help them differentiate their projects from their competitors and maximize their investment of both financial and human capital.

Our work is global with clients, partners, and collaborators in the UK, EU, Middle East, and SE Asia as well as the US.